Time is left out – probably because it would show that something is actually required of people to get the advantages from education connection.Logos – Other than the time it takes, there is nothing holding people back from taking the test.It highlights that the aptitude test is free She walks on top of the website à shows the layout so one can guarantee they are in the right place when they go to the website.Ethos – an established website with a clear organization, also she found the website on her own à no excuse to not take the time to take the test.She “went on the Internet and found education connection”.The audience wonders how she will earn her degree after not doing very well in high school.This would attract anyone – $25,000 is a lot of money, especially for someone earning an hourly wage.Logos – shows that the average person makes $25,000 more each year.She claims that getting a degree will lead to her earning a bigger salary.Character change – same girl, but she changes her clothes and seems more driven by her facial features (eyebrows up show she is confident).Instead of working in a restaurant her whole life, a degree will lead to a better lifestyle and allow her to achieve her dreams.The intended audience knows of vinyl, but it has not been a major part of their lives.That is not a job fit for someone who wants to make a living and she needs to find a way to better herself Vinyl shows how the waitress is stuck in the past.Implications by the vinyl and restaurant?.Logos – Audience knows that a college education typically leads to a higher salary.She cannot work on an hourly wage her whole life à looking to getting a college education to solve this problem.Pathos – audience feels sorry for her because she seems like a nice girl who is stuck serving food at a diner when she has more ambitions.She works for an hourly wage because she did not do very well in high school.Waitress appears on screen to show the problem that needs to be solved.The vinyl music and spinning serving dish attract the intended audience and cause people to at least give the commercial a chance instead of flipping to a new channel.Beginning with vinyl and a serving tray spinning on the vinyl is a means to keep the audience interested.When the girl is depicted as a waitress who needs to earn more money, the audience pities her and can relate to her troubles.The style and delivery give the audience a reason to continue watching and keep the idea lighthearted so that people do not feel like it is a lot of work.The test is free – there is no point not to take it.Easy idea to follow based on the series of events.Character shows a typical person who wants to improve and how to do it.Memorable jingle – spread quickly and people will watch it.Thesis – Through its memorable jingle and simplistic argumentation, this Education Connection commercial persuades its intended audience of young adults who have not yet gone to college to find the right college for them to attend online.
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